Good Objectives versus weak Objectives

Weak Objective

To improve customer satisfaction

Strong Objective

Deliver a customer experience that earns genuine loyalty

Weak Objective

To support revenue growth

Strong Objective

Drive revenue growth through three new market segments

Weak Objective

Do better this quarter

Strong Objective

Become the benchmark for delivery excellence in our category

Weak Objective

To help the team perform

Strong Objective

Build a team that delivers without being chased